Herwaldt Subaru

Cherry Hill, N.J., July 1, 2010 -Subaru of America, Inc. posted record June sales with 21,601 vehicles sold in June 2010 - a 16-percent increase over June 2009 sales of 18,620 units. Year-to-date sales totaled 125,960 units compared with 93,306 units sold through the same period last year, resulting in a 35-percent increase.

The current generation Subaru Forester continues to consistently break sales records more than two years after its introduction. Sales for June 2010 represent the best June ever for the Forester with 7,607 units sold - a 25-percent increase over the same period last year. The top-performing Subaru Outback continues on its blistering sales pace with 6,554 units sold in June - a 76-percent increase over the same period last year.

"June was a great month for us," said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "Our inventories are very tight and we still set a record for the month. Demand for our products continues to be strong and our retail network is working hard to sell efficiently."

Cherry Hill, NJ, January 15, 2010 -- Subaru of America, Inc. will once again host Master the Mountain. Each winter season, the Subaru Master the Mountain team travels to ski resorts across the country bringing music, giveaways, and free activities for people to enjoy. This will be the company's 15th year bringing the event to ski slopes throughout the United States. Since Subaru owners enjoy the outdoors and activities such as skiing, the company hosts the event to promote a safe and fun-filled snow riding experience for all.

"Subaru has a long history of hosting events with which our customers identify," said Tim Mahoney, senior vice president and CMO for Subaru of America, Inc. "Master the Mountain remains a terrific fit for our company and vehicle owners."

Skiers will have the opportunity to demo the latest Nordica skis, hone their skills with free mini ski and snowboard sessions (must have prior skiing and boarding experience), pick-up complimentary skiing tips in the Subaru learning lane, enjoy behind the scenes mountain tours and watch avalanche rescue demonstrations.

Enthusiasts can check out the competition footage from the Subaru Freeskiing World Tour, The Northface Masters of Snowboarding tour stops, and the latest film from MSP Films, In Deep: The Skiing Experience, all in the Subaru Master the Mountain tent.

Below are locations of Subaru Master the Mountain events according to geographic location:

• February 27-28, 2010, Kirkwood, Calif.
• March 6-7, 2010, Kirkwood, Calif.
• March 6-7, 2010, Mountain High, Calif.

Cherry Hill, NJ, January 15, 2010 -- Subaru of America, Inc. today announced that the 2010 Subaru Outback has won Cars.com's Platinum Award for Best New Wagon of 2010. Additionally, the 2010 Subaru Forester was named Cars.com's Best Car for Small Families.

The Cars.com Platinum Awards recognize the best vehicles of the model year. Based on that list, reviewers picked the six cars that are most representative of the best work by automakers for the 2010 model year. To choose the Best of 2010, Cars.com expert reviewers drove and tested all of the newly introduced and redesigned models for 2010. From that pool of about 70 cars, they chose their favorites based on features, driving quality, mileage and overall value.

"We are proud to have won the Cars.com Platinum Award for the 2010 Outback for Best New Wagon and Lifestyle Award for the 2010 Forester for Best Car for Small Families," said Thomas J. Doll, EVP and COO, Subaru of America, Inc. "Our engineers worked hard on these vehicles during the redesign process and I think it has paid off for us in terms of record-breaking sales and recognition."

"Our Platinum Awards represent the best work by automakers for the 2010 model year. These vehicles excel on all levels," said Patrick Olsen, editor in chief at Cars.com. "The 2010 Subaru Outback and Forester really stood out as top choices for Best New Wagon and Best Car for Small Families."

Cherry Hill, NJ, January 5, 2010 -- Subaru of America, Inc. today announced a record breaking sales year as the company sold 216,652 units in 2009, an increase of 15-percent. This breaks the previous sales record of 200,703 units sold in 2006. The also marks a record sales month for December 2009 as the company sold 23,074 units - an increase of 33-percent - versus 17,287 units sold in December 2008.

"December represented another record month for Subaru, capping off the best year in the history of the company, in both sales and market share", said Tim Colbeck, senior vice president of sales, Subaru of America, Inc. "I also believe Subaru is well-positioned to continue its success into 2010. We have the right products, marketing and dealer network providing us with a strong foundation for future growth".

Cherry Hill, N.J., November 18, 2009 - Subaru of America, Inc. today announced that it has been recognized as the only manufacturer with all vehicles named a TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS).

"We are extremely pleased to be the only manufacturer with all vehicles named a TOP SAFETY PICK. This is an outstanding success and a tribute to the engineering that goes into Subaru products," said Tom Doll, executive vice president and COO, Subaru of America, Inc. "To have this recognition by the IIHS reinforces to our customers that we maintain the highest standards when producing vehicles that are safe, durable, reliable as well as fun-to-drive."

"Subaru is the only manufacturer with a TOP SAFETY PICK winner in every vehicle class in which it competes," said IIHS president Adrian Lund. "The vehicles that earn this designation are the cream of the crop for protecting people in the most common kinds of crashes, and they have electronic stability control for helping drivers stay out of many crashes altogether."

The TOP SAFETY PICK recognizes vehicles that do the best job of protecting people in front, side, rear, and now rollover crashes based on 'good' ratings, which denotes 'good' as the top ranking status possible in Institute tests. Winners also must have electronic stability control.

About IIHS

The Institute's frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle's overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat, and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.

Side evaluations are based on performance in a crash test in which the side of a vehicle is struck by a barrier moving at 31 mph. The barrier represents the front end of a pickup or SUV. Ratings reflect injury measures recorded on 2 instrumented SID-IIs dummies representing a 5th percentile woman, assessment of head protection countermeasures, and the vehicle's structural performance during the impact.

because they can't be positioned to protect many people.

In the roof strength test, a metal plate is pushed against 1 side of a roof at a constant speed. To earn a good rating for rollover protection, the roof must withstand a force of 4 times the vehicle's weight before reaching 5 inches of crush. This is called a strength-to-weight ratio. For an acceptable rating, the minimum required strength-to-weight ratio is 3.25. A marginal rating value is 2.5. Anything lower than that is rated poor.

For the first time since any of us can recall, an automaker has claimed the Motor Trend Sport/Utility of the Year title two years in a row. Last fall, deftly balancing efficiency and size, the all-new Some vehicles arrive at our annual "Of the Year" competitions (car, sport/utility, truck) staking early claims to a win via bulging engine muscle, beguiling gizmos, fashion-runway sheetmetal. The Outback isn't one of those. In fact, it slipped nearly unnoticed through our early walkarounds; the pre-drives chatter seemed to focus elsewhere -- the ZDX's spaceship lines, the Q5's comparison test-winning moves, the Lincoln's mighty yet efficient

In the U.S., the Legacy Outback wagon is now gone (it'll still be sold in Japan and elsewhere), replaced by this bigger, sleeker rig that drops the Legacy name altogether. The 2010 Outback platform is new, 2.8 inches longer in wheelbase, shoulders broader by two inches, front and rear overhangs nipped by two inches each to enhance off-road attacks. Though the overall package is shorter than its predecessor, interior room is up seven percent (thanks in part to a raised roof) -- and rear-seat legroom climbs by a conspicuous four inches. "Roomy back seat -- lots of legroom and headroom," writes senior editor Ron Kiino. "Huge cargo hold too. At 34.3/71.3 cubic feet (back seat up/down), it's got more cargo room than the Terrain and Equinox twins." Maximum cargo capacity, in fact, tops both a "classic SUV" like the

Which brings up some of that Subie magic. For instance, when not needed the roof-rack crossbars fold away into the side rails, vastly reducing wind noise -- pure genius. And while most wagons and SUVs offer a roll-up tonneau cover for sheltering gear in back, in the  

More magic: With a newfound 8.7 inches of ground clearance, the 2010 Outback actually betters the SUV Detroit editor Todd Lassa. "You feel it's 'car-ness' behind the wheel, with its long, level hood out front -- yet it's nearly 66 inches tall."

While thirsty V-8s have long been the darlings of the traditional-SUV market, the Outback, weighing just 3655 pounds, manages adroitly with four- and six-cylinder offerings. The boxer four is an updated version of last year's 2.5-liter naturally aspirated mill, and now pairs with either a CVT or a new six-speed manual -- a welcome addition for enthusiasts. With the CVT, the Outback wrings out 22/29 city/highway EPA mpg -- a

Subaru ships the Outback in three distinct all-wheel-drive flavors. Base, manual-transmission models get a viscous-coupling locking center diff with 50/50 normal torque split and the ability to shift torque away from the slipping axle. Four-cylinder

For the 2010 Outback, Subaru has made significant upgrades to its tried-and-true 2.5-liter flat-4. Peak horsepower and torque are now realized 400 rpm sooner than before, and People Who Like This Also Like